CBS ALL ACCESS
STAR TREK UNIVERSE TRANSPORTER EXPERIENCE
BOLDLY GOING WHERE NO BOOTH HAS GONE BEFORE
We recruited Comic-Con goers in both San Diego and New York to join Star Trek’s Starfleet. The next thing they knew, they were transported to worlds never visited before.
An immersive, custom-built, floor-to-ceiling LED Transporter room brought recruits to 7 simulated Star Trek environments, building hype around the newest Trek series on CBS All Access. In addition to designing and fabricating this unprecedented photo op (which generated lines that spanned the convention center floor), we also managed two talent meet & greets with select cast members within the limited space. The activation was even featured in the L.A. Times after former U.S. presidential candidate & ambassador to the federation (we wish!) Cory Booker geeked out over our booth experience.