PREMIERE + PRESS EVENT
MAKING THE SHINING SHINE AGAIN
Nearly 30 years since the release of ‘The Shining,’ Warner Bros. tapped us to create two separate experiences that would deliver on three decades of anticipation for their upcoming sequel.
Hitting a balance of celebrating “The Shining” while keeping “Doctor Sleep” front and center, we immersed press & influencers in the franchise through a weekend of thematic programming at the notoriously haunted Stanley Hotel, the site of Stephen King’s inspiration for the original book. We also produced a premiere event featuring recreations of iconic film moments, including a custom axe door photo op based on the famous “Here’s Johnny” scene.