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ESSENCE X TOYOTA
ADULTS DESERVE PLAYGROUNDS TOO
Visionary created a multi-sensory playground that served as a physical version of Toyota’s “Sensations” marketing campaign, while appealing to ESSENCE’s audience base through its afrofuturistic theme.
Our team took expert care to ensure that both Toyota and ESSENCE’s brands were seamlessly integrated into the event environment, which consisted of a series of custom-built Instagrammable rooms – each one representing a different sensory element.
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