top of page
BLACKPINK: LIGHT UP THE SKY
In promotion of Netflix’s groundbreaking documentary about the world’s biggest K-pop sensation, we unleashed Blackpink mania all over the Internet through a branded microsite that spotlighted each group member’s personality.
Operating within a hyper-accelerated, 10 day timeline, we created a high-impact, global personality assessment to engage existing and new fans at every angle. It immersed audiences in all things Blackpink, appearing across Netflix’s social channels and garnering organic write-ups in mainstream publications. For the first time ever, site visitors were pushed to Netflix itself to set their new digital identity photo to reflect their “Blackpink Bias.”
bottom of page