THE BORING COMPANY
LA TUNNEL LAUNCH
Facing down a two-week deadline, we were tapped by The Boring Company to transform an unfinished construction site in Hawthorne, CA into a platform for Elon Musk to unveil his latest venture – a high-speed transit tunnel.
Our team handled all aspects of the live-stream production of the experience, inviting the entire world to witness Musk’s technological breakthrough. Apart from the main event, we engaged attendees through tech-forward activations including ‘Tweet History’ builds that showcased Boring Company tweets centered around the tunnel, exhibiting the brand’s signature personality.