Highlighting the power of Instagram Stories as a vehicle for businesses to connect with consumers, we created literal vehicles that served as ‘surprise & delight’ ops for fans waiting in long lines at San Diego Comic-Con.

We created a custom-built mobile cart that was reskinned daily and themed to 4 popular titles from Facebook’s entertainment partners, including HBO and Hulu. Tall vertical panels attached to each cart served as physical backdrops for fan Instagram Stories and exclusive takeaways were distributed in exchange for social sharing – making the Comic Con experience #worththewait.