In promotion of Netflix’s groundbreaking documentary about the world’s biggest K-pop sensation, we unleashed Blackpink mania all over the Internet through a branded microsite that spotlighted each group member’s personality.

Operating within a hyper-accelerated, 10 day timeline, we created a high-impact, global personality assessment to engage existing and new fans at every angle. It immersed audiences in all things Blackpink, appearing across Netflix’s social channels and garnering organic write-ups in mainstream publications. For the first time ever, site visitors were pushed to Netflix itself to set their new digital identity photo to reflect their “Blackpink Bias.”